My guest today is Greg Connolly—founder and CEO of Amara, a raw fruit sports energy drink. Greg is also the founder of NutritionWOD.com and another company called Trifecta that will launch right around the time this episode airs.
Greg is a really fascinating guy with a super interesting story. I have to be honest…he’s actually a little intimidating because he is completely a next level entrepreneur from anything I’m use to. I don’t think I’ve ever heard someone drop so many acronyms and so much business jargon in a conversation, and at times it was difficult to keep up with him! I don’t mean this in a pejorative way though…it was completely motivating and inspiring. Greg talks with a ton of energy and passion, which is really contagious.
We started the interview talking about Greg’s background in school and business and Greg told me all about launching and selling a company that helped him live what many would call “the good life”.
Then we talked all about his core business, Amara beverage company. I got to pick his brain about marketing strategies, bigger visions and goals within the company, and how he feels like his brand can help contribute to fixing obesity in America and the global issue of cleaner oceans.
Greg even told the story about how the company almost failed in the beginning under a different name and brand identity.
If you want to be slapped in the face with some legit business talk, then give this one a listen!
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